Trail Cam as PR Assistant

Do you have an under-used wildlife refuge that you would like to promote? A bit of wildlife habitat that needs protecting, but has been forgotten? Strap some trail cameras along likely wildlife corridors and let the resulting photos help you get the word out.

People believe what they see, and photos can show the wildlife diversity in a particular area. And people generally love pics of either cute or scary creatures, so media looking for a “brite” love animal pics.

This story in the San Francisco Chronicle has some trail cam shots, and some wonderful wildlife shots from what must be professional photographers. And yes, the Point Reyes National Seashore is hardly a forgotten wildlife refuge (it has 2.5 million visitors annually), but the pictures make a point. The story, meant to celebrate the seashore’s 50th anniversary, got a lot of play from the Chron and on the Internet. Read the story here.

Photo: A black-tailed deer inspects a trail camera at Point Reyes National Seashore. Photo courtesy of Point Reyes National Seashore.


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